GCDirect is a right-sized group of senior-level professionals who mastered the fine art of direct marketing while working at the big agencies. But we didn't feel that our clients were getting what they needed from big agencies, so we started GCDirect. We're as committed as ever to providing you with the most effective and efficient marketing programs coupled with outstanding client services. When you hire GCDirect, you get direct marketing with a personal touch. You'll work one-on-one with the people directly involved with your project. Every person on the GCDirect team knows how to ask the right questions and execute a killer campaign that will ensure your marketing goals are met.

Case Studies
See how GCDirect makes a measurable difference.

Principals

Mike Gilbert — President
The key to direct response is talking to the right people, at the right time, with the right message. And Mike is the guy who can do it. That's because with 20 years of experience working on loyalty programs, database development, CRM initiatives, direct mail, and email and Web promotions for a host of national and international clients, Mike knows direct response inside and out.

What's more, Mike has the kind of analytical mind it takes to identify audiences, develop test plans, and analyze results to ensure a great ROI. In fact, Mike says his specialties are planning and analysis, but everyone else at GCDirect knows his specialty is mulling over every detail until your campaign is precisely designed and perfectly executed.

Cynthia Cruver — VP Client Services
Cynthia has worked on the client side as well as the agency side, giving her a rare understanding of both perspectives and a keen insight into how things get done.

Cynthia has worked on a wide variety of accounts, including consumer, retail, high-tech and telecommunications, and currently serves on the board for the Seattle Direct Marketing Association. She has executed the most challenging and complex projects while building strong business relationships that last. Get to know her and you'll find she delivers what you need with the openness and sincerity of a long-time friend.

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